Proposing a completely new eating tradition for celebrating the New Year, and to establish it as a new standard in Japan. We present MUJI CURRY and a new gidital communication platform popularizing this updated cuisine. Sugoroku is a traditional Japanese board game played at New Year’s, and MUJI CURRY SUGOROKU is a social sugoroku game.
We improved our sock products by changing the shape from a 120 degree angle to a 90 degree angle which fits the shape of the foot. We developed a completely new sock trial experience. We gathered sock trial participants through social media and distributed 50,000 pairs of socks. We implemented and evaluated an evaluation survey through the web. We used the evaluation results and applied Japanese attention to detail to make a web infographic, and distributed it at store communication. These socks, which were born from user input through social media, became an innovative product.
This is a self introduction of SHARP, to people all over the world. SHARP will be celebrating its centennial anniversary next year. This short movie, with an original soundtrack and various product icons, introduces Sharp’s history, products, businesses and the philosophy behind them.